Enable (your consumers) to speak freely with and about you.... That's social publishing.
InformationWeek's Content Management Blog
I try to encourage brands to embrace both the negative and positive discussions their consumers have, preaching that it's important to learn from the negative and leverage the positive.
But for all of those brands that don't want to build the roads that provide more interaction with their consumers, your consumers are taking other roads already available. Enable them to speak freely with and about you. They're going to do it, no matter what, either way.
That's social publishing.
