Thoughts on Jeremiah Owyang's Eight Stages of Listening

Posted on November 13, 2009 - 2:33pm by Lynne Capozzi.

This week social media and web marketing guru Jeremiah Owyang posted a great matrix on the eight stages of “listening”. Essentially it tracks how organizations can better understand and respond to their customers through a variety of channels and listening modes.

I couldn’t help but think as I analyzed each level how much open source can and should help businesses navigate all of these stages. Isn’t open source inherently in “listening mode” all the time with a thriving community to be both contributors and “ears” to help make the platform better?

We’re seeing it directly with the Drupal community. It’s insightful analysis like Owyang’s that’s going to help us get the word out to businesses that responsive and social marketing can be achieved through social publishing . Personally, I see a natural fit for Drupal in stage 7.

But what do you think? Send me your thoughts on which stage you see Drupal fitting in….

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Comments

Thanks so much for this!

Posted on December 3, 2009 - 2:01pm by Asa Asabi.

Thanks so much for this! This is exactly what I was looking for

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