case study

Case study: An affordable way to build a social community

Marketing and brands are relationships between consumers and products, and relationship building is a two-way conversation. It is not the one-to-many broadcast commercial that defines a customer's relationship with a brand. Rather, it's the more informal -- often personal -- interactions with a product or company that result in long-term brand engagement. Technology, specifically the social web, has transformed marketers' ability to run lower cost, targeted marketing campaigns with measurable return on investment. The result is a new category of marketing: social marketing.

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Higher Education and larger not for profit organizations have a unique opportunity to support the diverse needs of hundreds of departments or subsidiaries with a more efficient, dynamic and customizable Web content management system known as Drupal, one of the most popular Web publishing platforms in the world today.

In this Webinar, Michael Mainiero, the Director of Web & Digital Media at NYU Langone Medical Center, will discuss best practices using Drupal with DPCI, one of their Web technology partners.

In this Webinar:

Date & time: Thursday, May 21, 2009
1:00 PM EDT
Duration: 1 hour
Speakers: Michael Mainiero, NYU Langone Medical Center, Joe Bachana, DPCI and Bryan House, Acquia