marketing

Today I participated in the Sigma Partners VP of Marketing Summit for their portfolio companies. Roger Krakoff asked Gitti Crowley of HiWired and I to lead a discussion about online marketing best practices. In that discussion, I talked a little about a few marketing tools that we use and/or plan to use at Acquia and agreed to share links to the resources we discussed. Here's the rundown.

Drupal

Sandro Groganz has an [interesting post](http://feeds.feedburner.com/~r/ordnas/~3/226104310/) where he attempts to calculate the value of the MySQL brand as a component of the acquisition price Sun paid.

Here's the punch line:

>As of today, a whopping 85% of MySQL’s economic value added can be attributed to its strong Open Source brand.

I haven't checked Sandro's math in detail, but it's clear that brand is a huge component of the value of MySQL.