All you have to do is google “CEOs and blogging” and you’ll know exactly what I’m talking about: more corporate and executive blogs than you can count. As a marketer, chances are you have your hands into some aspect of your businesses blog (s) or your executive team’s approach to blogging. Also likely is that sometime in the recent past or near future you have or will receive the call to ignite a better blogging campaign for your C-level executives. Read full article »

If there’s one thing I’ve learned it’s that traditional notions of “marketer” are long gone. Ten years ago you’d pretty much be able to categorize marketers into one or a few main buckets. We hung out at tradeshows, we had a handful of tools at our disposal to measure customer acquisition, engagement and ROI. For the most part we all worked in the same department- the marketing department. I was at Lotus at the time. It was a great little club and to all my fellow marketers who can actually remember what it was like back then, you know what I’m talking about. Read full article »

You have heard us talk a lot about the benefits of Drupal, specifically Drupal Gardens, when it comes to speeding the creation of building microsites. But I get asked a lot by fellow marketers “what is it that I can really gain from microsites that I’m not already getting from my other web marketing tactics?” In fact I get asked that question so much, that I’ve come up with my Top Ten on why marketers will be (and should be) building more microsites.

For those of you who are building microsites, what do you think? Read full article »

Coming up on one year since joining the company, I thought I’d take a moment to reflect on the progress Acquia has made recently, and which I have watched first hand. If you’re a regular follower of our blog, you’ve been seeing this growth on a regular basis; seeing the traction we’ve been having in hot markets such as government, media and publishing not to mention following all the technology developments taking place with our team and amongst the broader Drupal community. Read full article »

A few weeks ago as most of you know we launched the first private beta version of Drupal Gardens, a project we’ve been working on for the last year and what we hope will be a huge step in taking Drupal to the masses. Read full article »

I am very excited to announce our first webinar for Drupal Gardens Beta. On Thursday, January 28th at 1 pm EST, Acquia will be demonstrating Drupal Gardens and walking through the major features of Gardens. Drupal Gardens is a hosted version of Drupal 7 designed for any organization wanting to build social sites easily and quickly, backed up by the power of Drupal. Building microsites for launching a new product, a campaign or event, or forming a community site has never been this easy in Drupal. Drupal Gardens highlights: Read full article »

Last week, I was able to contribute an advice column to Media Posts’ Online Media Daily. In it I talk about what media companies, and specifically media marketers, need to do to take their websites to the next level. At the end of the day it comes down to knowing your audience and building a site that keeps your audience engaged and ultimately serve as your brand’s ambassador. Here are the tips I shared. Comment here to share other best practices and insight. Read full article »

Marketing and Drupal in 2010: Why my fellow marketers need to get over the idea that Drupal is for "geeks only" and plan for the new year with open source in mind Read full article »

Yesterday I gave a keynote presentation at the Digital Marketing First 09 trade show in Brussels, Belgium. Drupal was out in full force with four Belgian companies joining forces to make the conference a special Drupal-themed event. There were also a number of other companies present who are using Drupal. Read full article »