Posted on February 17, 2010 - 16:48 by Lynne Capozzi.
A few weeks ago as most of you know we launched the first private beta version of Drupal Gardens, a project we’ve been working on for the last year and what we hope will be a huge step in taking Drupal to the masses.
Posted on January 26, 2010 - 15:10 by Lynne Capozzi.
I am very excited to announce our first webinar for Drupal Gardens Beta. On Thursday, January 28th at 1 pm EST, Acquia will be demonstrating Drupal Gardens and walking through the major features of Gardens. Drupal Gardens is a hosted version of Drupal 7 designed for any organization wanting to build social sites easily and quickly, backed up by the power of Drupal. Building microsites for launching a new product, a campaign or event, or forming a community site has never been this easy in Drupal. Drupal Gardens highlights:
Posted on January 13, 2010 - 15:58 by Lynne Capozzi.
Last week, I was able to contribute an advice column to Media Posts’ Online Media Daily. In it I talk about what media companies, and specifically media marketers, need to do to take their websites to the next level. At the end of the day it comes down to knowing your audience and building a site that keeps your audience engaged and ultimately serve as your brand’s ambassador. Here are the tips I shared. Comment here to share other best practices and insight.
Posted on December 30, 2009 - 16:10 by Lynne Capozzi.
Marketing and Drupal in 2010: Why my fellow marketers need to get over the idea that Drupal is for "geeks only" and plan for the new year with open source in mind
Posted on October 23, 2009 - 13:45 by Robert Douglass.
Yesterday I gave a keynote presentation at the Digital Marketing First 09 trade show in Brussels, Belgium. Drupal was out in full force with four Belgian companies joining forces to make the conference a special Drupal-themed event. There were also a number of other companies present who are using Drupal.
Acquia's Jeff Whatcott will join Mike Gauthier, Founder and CEO, e-tractions; Aaron Strout, Vice President of New Media, Mzinga; Dean Whitney, President, Garfield Group Interactive, and others in a panel discussion on the vendor landscape and strategies organizations are using in approaching the technology behind social networking and social media as marketing tools.
This event is sponsored by MITX, the Massachusetts Information & Technology Exchange.
To register for this event, please visit the MITX web site via the link shown below.
This week we sponsored and attended the Enterprise 2.0 Conference here in Boston. It was a useful week that produced several interesting insights about how Web 2.0 patterns are being applied inside large organizations.
Today I participated in the Sigma Partners VP of Marketing Summit for their portfolio companies. Roger Krakoff asked Gitti Crowley of HiWired and I to lead a discussion about online marketing best practices. In that discussion, I talked a little about a few marketing tools that we use and/or plan to use at Acquia and agreed to share links to the resources we discussed. Here's the rundown.
Posted on January 31, 2008 - 02:26 by Jeff Whatcott.
Sandro Groganz has an interesting post where he attempts to calculate the value of the MySQL brand as a component of the acquisition price Sun paid. Here's the punch line: "As of today, a whopping 85% of MySQL’s economic value added can be attributed to its strong Open Source brand." I haven't checked Sandro's math in detail, but it's clear that brand is a huge component of the value of MySQL."
