marketing
MITX Marketing Technology Event: The Building Blocks of Social Media
Acquia's Jeff Whatcott will join Mike Gauthier, Founder and CEO, e-tractions; Aaron Strout, Vice President of New Media, Mzinga; Dean Whitney, President, Garfield Group Interactive, and others in a panel discussion on the vendor landscape and strategies organizations are using in approaching the technology behind social networking and social media as marketing tools.
This event is sponsored by MITX, the Massachusetts Information & Technology Exchange.
To register for this event, please visit the MITX web site via the link shown below.
Enterprise 2.0 Conference: A Drupal Perspective
This week we sponsored and attended the Enterprise 2.0 Conference here in Boston. It was a useful week that produced several interesting insights about how Web 2.0 patterns are being applied inside large organizations.
My Marketing Toolbox
Today I participated in the Sigma Partners VP of Marketing Summit for their portfolio companies. Roger Krakoff asked Gitti Crowley of HiWired and I to lead a discussion about online marketing best practices. In that discussion, I talked a little about a few marketing tools that we use and/or plan to use at Acquia and agreed to share links to the resources we discussed. Here's the rundown.
Drupal
On The Market Value of a Brand
Sandro Groganz has an interesting post where he attempts to calculate the value of the MySQL brand as a component of the acquisition price Sun paid. Here's the punch line: "As of today, a whopping 85% of MySQL’s economic value added can be attributed to its strong Open Source brand." I haven't checked Sandro's math in detail, but it's clear that brand is a huge component of the value of MySQL."
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