strategy
Selling open-source 'ice' to the eskimos
Savio Rodrigues of InfoWorld tries to parse what makes open-source buyers tick, and how to generate more of them. In so doing, he suggests that the real battleground is over those enterprises with both money and expertise to go it alone with open-source software (so-called "Category B" customers).
Why should they bother buying support when they can self-support?
