Today’s recessionary economy has foisted numerous new challenges onto your business: do more with less, reduce costs, advance innovation on the Web—all while growing your bottom line. As an IT or Web Development manager, your plate is already full, so how best to achieve these goals effectively?

The editors at Ziff Davis Enterprise invite you to join Kathleen Reidy from The 451 Group and Bryan House from Acquia, who will discuss how social publishing is disrupting the Web content management (WCM) market as organizations look for ways to deepen customer relationships on the Web while reducing their development and maintenance costs.

You’ll learn:

• What trends are driving the shift from Web content management to social publishing
• How to evaluate your options across the content management and social software landscape
• Key criteria to consider when selecting a solution
• Case studies describing the challenges, solutions, and advantages for organizations that have implemented social publishing.