![Acquia Dam Product Logo](/sites/default/files/styles/product_header_icon/public/media/image/2023-03/Acquia%20Dam%20Product%20Logo.png?itok=wd7WLSag)
Widen DAM: Same Game With a New Name
The award-winning Widen platform is now Acquia DAM. Use it to simplify how you organize, access, and deliver digital assets across customer experiences.
Simplify with DAM
20+ Years of Enterprise Success
Help marketing, sales, and e-commerce teams find what they need, coordinate content-related workflows, and publish up-to-date content.
![navy to pink gradient with the Acquia DAM logo](/sites/default/files/styles/video_with_text/public/video-thumbnails/2024-02/DAM%20Video%20Thumbnail.jpg?h=1c316bc6&itok=4RY7eJ3X)
Acquia DAM Makes Everything Easier
![Keep track of your digital assets with Acquia DAM.](/sites/default/files/styles/text_with_floating_image_desktop/public/media/image/2023-03/Acquia%20DAM%20Home%20Page_Assets%20int%20he%20Right%20Place_0.png?h=dd5b61ae&itok=VbGV6ntG)
Digital Marketing
Finally, Marketing Assets in the Right Place
Use your best assets in marketing campaigns, product launches, and content marketing programs.
See How Acquia Helped Hootsuite
![API-Connected digital asset management.](/sites/default/files/styles/text_with_floating_image_desktop/public/media/image/2023-08/Acquia%20DAM%20Home%20Page_API%20Everything.png?h=7c0e34af&itok=EudlXTCI)
Development
API-Connected Digital Asset Management
Publish the latest version of assets and product information across websites, sales enablement tools, e-commerce sites, and more.
Sync Assets, Metadata, and Product Listings
![Digital asset management software to enhance your creative workflow.](/sites/default/files/styles/text_with_floating_image_desktop/public/media/image/2023-03/Acquia%20DAM%20Home%20Page_Freedom%20to%20Create_0.png?h=6ba7b2c7&itok=R4Lk7Ifc)
Creative
The Freedom To Create
Give self-service access to assets across your organization.
See How Acquia Helped Laura Mercier
![DAM has everything you need to ensure your digital assets are truly an asset.](/sites/default/files/styles/text_with_floating_image_desktop/public/media/image/2023-08/Acquia%20DAM%20Home%20Page_Be%20A%20smart%20Asset.png?h=ba226ffe&itok=k6C59-vG)
Analytics
Be a DAM Smart Ass-et
Reveal when, where, how, and who is using your content. Use Acquia DAM Insights to save costs, steer your marketing budget, and justify your investment in DAM technology.
Learn Important DAM Metrics to Measure Performance
![Use artificial intelligence (AI) in your digital asset management workflows.](/sites/default/files/styles/text_with_floating_image_desktop/public/media/image/2023-08/Acquia%20DAM%20Home%20Page_AI.png?h=ba226ffe&itok=eeyXzp8A)
Artificial Intelligence (AI)
AI-Powered DAM Workflows
Use AI in your DAM system to automate cataloging tasks, boost content discovery, streamline workflows, and get more out of your content.
![pink acquia droplets with lien art of a woman inside](/sites/default/files/styles/wysiwyg_full_no_crop_/public/media/image/2023-03/Line%20Art%20Testimonial%20Graphic_Pink.png?itok=R340ebE2)
![pink quotes](/sites/default/files/styles/wysiwyg_72px_width/public/media/image/2022-08/Quotes_0.png?h=d07e2d79&itok=yziJJ5Je)
[The DAM system] is the backbone of our marketing apparatus. It’s where we store all of our assets – photos, videos, brochures, logos – and how we serve them up.
DJ Lein
American Woodmark/Timberlake Cabinetry
Acquia DAM Has Endless Benefits
Consistent Brand Identity
Empower your social, web, event, and sales teams with brand guidelines and approved assets.
Confidence in Your Content
Use versioning, metadata, and rights management to ensure the right asset is used in the right format, every time.
Launch Products Faster
Create a single view of product assets and information.
Integrate Your Technology
Connect your brand assets, metadata, embed codes, and previews anywhere online.
Transform and Reuse Content
Convert images, videos, and audio files to other formats on the fly.
Publish Up-to-Date Assets
Keep track of asset versions. Plus, update once and deploy those changes across all share and embed links.
Optimize Workflows
Track content through every development stage so teams know what to expect, when to deploy, and best uses.
Clean Up Busywork
Help creators get into a flow and get clear feedback without worrying about version control and email triage.
Reuse Your Best Content
Empower designers with access to working files to pull layers from existing assets to use in new ways.
Track Performance
See asset usage for specific campaigns or asset types to inform content decisions.
Cut Costs
Identify underutilized, expensive content to trim costs and adjust your marketing strategy.
Monitor System Usage
Understand who uses your DAM system, how they use it, and what they are looking for.