Open WEM: Flexibility & Freedom
We are at an inflection point in history. The digital revolution has given consumers an unprecedented level of control and choice as they spend more time researching, socializ- ing and buying online. To connect with these consumers and to influence their purchasing behaviors, marketers are now forced to deal with dozens of channels and engagement methods. Managing all of this is incredibly complex and time consuming, and is easier to get wrong than to get right. It is now estimated that the combination of a poor user experi- ence and a lack of insight into customers’ dig- ital behavior is causing businesses to lose 24% of their annual online revenues.