CDP Maturity Workshop

Meet with a CDP Expert

What to Expect

At Acquia we have developed an enterprise-grade business value consultation process to help businesses prioritize their initiatives and build out a roadmap based on their level of marketing maturity and desired business outcomes. The CDP marketing maturity workshop is the first step of our process. It is designed to understand prospects’ key business objectives, current capabilities and ability to execute.

•  Data: the current state of customer data within the prospect organization, how much is unified and where there are silos.

•  Organization: the level of collaboration and alignment between various departments.

•  Employee Experience: the day-to-day responsibilities of marketing executives and their ability to focus on strategic vs. tactical tasks.

•  Customer Experience: current capabilities around the personalization of marketing comms and customer service.