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Benjamin Lee
Years as a Customer
5+
Products Used
Acquia DAM
Director of Technology Milwaukee Tools Asia

Benjamin Lee

Admin specialties

Metadata types/fields and categories
Roles and permissions
Integrations/Widen API

Departments using Acquia DAM 

Marketing, Product management

Global DAM locations 

North America
Asia

Integrations

Agility

Most proud of 

We have consolidated all our brand assets into one place with good, clean metadata.  We are also able to allow external partners to leverage DAM to find the right assets they need to do business with us.

Implemented Acquia DAM because 

We had nowhere to place our brand assets where multiple countries and teams could access. 

Return on investment (ROI)

We save on staffing & time - all our brand content can be found centrally and saves time for many of our marketing teams in finding the right assets.  Every country also saves 1-2 headcount in managing / working on our brand assets when it comes to commercialization of the respective products.

Desired customer outcomes (DCOs) hoping to achieve 

Organize content in one system
Integrate your martech stack
Ensure brand consistency
Publish brand-approved content
Launch products faste