Brand Management

Portals Examples and Use Cases

May 8, 2023 5 minute read

Learn more about Acquia DAM’s Brand Portals through use cases and examples with details designed to help you to get the most out of them.

The Portals app in Acquia DAM (Widen) allows users to easily present and share curated sets of assets with specific audiences.

They can be used to share all kinds of content — brand guidelines, media kits, training content, HR resources, sales materials, product information, you name it! Our customers even rely on portals to distribute content that changes quickly, such as COVID-19 resources.

With Portals, your teams or partners can access content without logging into the digital asset management (DAM) system. All asset activity is tracked to capture who is using which files and how. And every portal can be customized to provide a fully branded experience.

What does Portals do?

There are four types of portals in Acquia DAM: Standard, Brand, Video, and Channel. While Brand, Video, and Channel Portals offer enhanced design features and functionality, all portals allow users to:

Customize the design to reflect their brand
Bypass HTML through a live editor and design templates
Embed them in other websites
Translate the copy into a variety of languages
Control access with the option of using an access code or login settings
Capture performance analytics with the Insights app

Ultimately, each portal is a personalized experience to showcase your visual content.

How teams use Portals

There are endless ways that organizations can use portals to promote their digital assets and marketing initiatives.

San Francisco International Airport (SFO) used portals to help with the launch of their new terminal. Their brand manager, Robin Brown, said, “We created a curated collection of photos and videos for media and international marketing partners. Instead of playing catch-up and scrambling, we delivered a well-thought-out collection in front of the opening. Team members, stakeholders, and media had access to the photos and video they needed to showcase our new terminal.”

Citizen Watch uses portals to push their advertising priorities and bundle everything related to the product. This includes web banners, billboards, commercials, and print ads. Their art director, Brenda Abbott, said, “It’s an easier way to group it all together and make it visually pleasing.”

Portals examples

Portals can be customized through various display options, including columns, links, asset groups, and more. The examples below showcase how customers have leveraged these features to reflect their unique brand style and design aesthetic.

Hootsuite

Hootsuite, a social media platform, has built several portals for specific audiences. Their Brand Assets portal is used by internal teams across 12 international offices. It contains their brand assets or the raw material used to build marketing materials and includes everything from logos and icons to illustrations and photography.

The portal is linked within their brand guidelines and their Google Slides templates to make it easy for teams to access the brand assets they need when they need them.

Boston Ballet

The Boston Ballet uses Portals to give the general public access to a selection of videos from their performances of “The Nutcracker.” This portal also includes a link to the e-commerce portion of their website, where visitors can purchase tickets.

The design consists of a featured video and a playlist of additional videos within a thoughtful, branded experience. See it for yourself!

NKT

Based in Copenhagen, NKT is an international cable supplier in the energy sector. With the help of Widen’s design services, they developed a portal for their most important brand resources. It’s a condensed version of their full brand style guide in a completely branded environment.

The portal allows NKT to track asset downloads, views, and shares to understand how the files are being used. It's easy to navigate, easy to update, and easily shared with stakeholders who need to deliver the NKT brand consistently to the world.

Eudaimonia

Eudaimonia is a fictitious brand that we created to give Acquia DAM researchers an opportunity to tour our platform on their own. And because every brand needs guidelines, we built a portal to organize and share all aspects of the Eudaimonia tone, voice, and style.