Calling All Radical Innovators for Acquia Engage 2021

Artificial Intelligence. iPhones. Self-driving cars. Technology has the power to change the way the world works forever. As we look ahead to 2021 and beyond, no one can predict exactly what great innovations will come next. This year’s Acquia Engage event is embracing radical innovators and digital mavericks who aren’t afraid to experiment and push boundaries.

This year’s Acquia Engage is a two-day online event from October 26 to October 27, 2021. This virtual experience will bring together the best minds and biggest brands to share their insights and discover inspiration to take on digital challenges without holding back. And in the spirit of breaking down barriers, Engage Online is totally free!    

At Acquia, we know the importance of providing a personalized experience, so we’ve designed four unique tracks with content specifically tailored to Marketing Leaders, IT Leaders, Developers and DXP enthusiasts. Attendees can gain expert insights on their role or mix-and-match sessions to gain a greater perspective of all things digital experience. Come learn from the industry experts, including sessions hosted by leaders at amazing brands like Pegasystems, Roots, PVH Corp and many more! 

If you’re wondering which sessions will be the most valuable to you, here are our top track recommendations. (And for a full overview of what to expect at Engage and session times, check out the Engage Agenda ). 

For Marketing Leaders

Our 2021 marketing-centric track encourages marketers to step out of their traditional roles and become empowered through data democratization and new data strategies. As customer expectations shift, one of the biggest challenges marketers face is balancing privacy and personalization. These presentations will give you the power to activate customer insights and win the trust of your audience. 

Free The Data: Transforming Marketers Into Data Scientists And Analytics Experts

October 26. 11:45am - 12:00pm EDT

A company’s customer data is its most valuable asset. But too often, it’s locked away from the people who need it most. Learn how to expand the usage of machine learning across your organization, so you can democratize data, and empower marketers.

The Marketing Crystal Ball: The Future Of Segmentation, Targeting And Personalization

October 26. 12:15pm - 12:30pm EDT

Delivering relevant messaging, content, and offers to the right audience at the right time on the right channel is every marketer’s goal. But it’s easier said than done. Acquia customers will share their personalization best practices, and reveal which tactics are having the biggest impact on conversion and revenue.

The New Normal: Acquisition Marketing In A Cookieless World

October 27. 12:00pm - 12:15pm EDT

The upcoming changes to cookie-based data collection and tracking are pushing marketers to seek new ways to acquire customers. We’ll show you how to develop an owned, first-party data for a new approach to acquisition marketing. 

For IT Leaders 

Between managing remote workforce and meeting extremely shortened timelines for digital transformation, 2021 has put pressure on IT leaders like never before. If you want the latest updates on security and compliance, content management and hosting, our IT Leaders Track shows you how to do it all (and do it at scale!) 
 

Infinity And Beyond: Scaling Your Drupal Application

October 26. ​11:45am - 12:00pm EDT

Learn how to scale all of your content applications with Acquia Cloud Next, powered by the latest autoscaling tools and Kubernetes-native technology.

Infinite Flux: Keeping Up With Digital Compliance And Security

October 27. 11:30am - 11:45am EDT

Learn how combining personalization low code solutions will transform your customer engagement.

Headless? Traditional? Hybrid? What You Need To Know

October 27. 11:45am - 12:00pm EDT

While a headless approach helps you deploy content in every digital channel, is it setting you up for long-term success? We’ll look at the benefits and potential pitfalls of headless content.

For Developers

The extreme digital acceleration of the past two years has made the developer role more crucial than ever. As devs strive to build better and faster, there’s been a surge of interest in trends like low code, cloud-based development and headless CMS. If all this is making your head spin, join our amazing community of Drupal developers as we explore the future of software development. 
 

A Sneak Peek At 2022: The Future Of The Acquia Dev Experience

October 26. 11:30am - 11:45am EDT

Our developer community is the cornerstone of every great digital experience we create together. And the community’s importance is only growing. Learn about the Acquia developer vision for 2021.

Easy Move: Data Migration With Drupal 9

October 27. 11:30am - 11:45am EDT

Make the upgrade to Drupal 9 as smooth as possible, and learn how we’re migrating content to Drupal 9 with Acquia CMS. 

High Code? Low Code? No Code?

October 27. 11:45am - 12:00pm EDT

The low-code revolution is impacting software development for content management, analytics, and beyond. Learn how low code can revolutionize the developer experience. 

For All Things DXP 

Think you know all the options when it comes to digital experience platforms (DXPs)? The DXP market is evolving rapidly and digital leaders need to be able to adapt to the latest trends and technologies just as quickly. Join our DXP track to learn what it means for technology to be open and composable. Plus, get an exclusive look at all the latest developments to the Acquia Digital Experience Platform. 

The First-Party Data Revolution: Winning Hearts, Minds and Market Share Today

October 26. 11:45am - 12:00pm EDT

Leave cookies in the past and emerge stronger than ever before. With a powerful first-party data strategy, you’ll win customer trust and loyalty no matter where they engage.

Free Your Content: A Composable Approach To Success

October 26. 12:00pm - 12:15pm EDT

Legacy enterprise architectures simply weren’t built for today’s digital-first pace. If you’re stuck on an outdated, inflexible, unadaptable architecture it’s time to go composable! 

And More!

This is only a taste of all the exciting moments you’ll experience at Acquia Engage. Our next blog will reveal our special keynotes, fireside customer chats, panels and other opportunities to network, attend roundtable discussions and participate in hands-on workshops. 

Are you ready to try something radical? Register for Acquia Engage now.