Independent Research Firm Evaluation of Digital Asset Management (DAM) Vendors

Hot on the heels of our announcement yesterday of expanded brand management capabilities, we’re keeping the excitement going with the news that Acquia DAM was named a Strong Performer in The Forrester Wave™: Digital Asset Management Systems, Q1 2024. We believe our recognition in this report showcases Acquia DAM’s capabilities to help organizations stay competitive in today’s demanding digital landscape, where consumers expect personalized and consistent journeys rooted in a foundation of content and data. 

The important role a digital asset management (DAM) solution plays in an organization’s digital experience platform (DXP) was reinforced by the findings of our latest Customer Experience Trends Report. While 83% of surveyed marketers say their organization is under pressure to deliver marketing content differently to stand out to customers and prospects, only 41% “slightly agree” that their organization even knows how to bring together or integrate their marketing technology (martech) to create the digital experience they aim to deliver. In fact, 78% of marketers say they struggle with creating content that can be rapidly deployed across all digital platforms in one go. 

Taming this content chaos and orchestrating productive customer journeys requires a feature-rich DAM solution that excels at storage, governance, and dissemination of digital assets from a single hub. Our customers can feel reassured that we’ve got this part covered; Acquia DAM scored among the highest in Forrester’s report in the asset distribution criterion, which is key for driving innovation in digital experiences, especially in the ever-expanding omnichannel world. And with Acquia DAM’s “cutting-edge features like AI-based predictive asset analysis” that Forrester noted, we continue to ensure our customers are well-equipped to deliver exceptional digital experiences.

But marketing and content teams are expected to execute these digital strategies faster and at lower production costs. This necessitates agile, flexible, and open solutions. We believe Acquia DAM’s openness and ability to integrate broadly with other martech solutions is a strength. With Acquia DAM at the core of your martech stack, it’s easier for brands to connect and manage experiences across multiple channels and touchpoints.

And it wouldn’t be right to end this blog without sharing the spotlight with our customers and partners, who are a big part of the reason for this latest recognition. Forrester citing our large user community and offering of over 60 specialized service partners is, for us, a true testament to the strength of our community and the collaboration and technical expertise our customers and partners bring to the table.

Read more about the DAM landscape and find out how Acquia DAM stands out by getting The Forrester Wave™: Digital Asset Management Systems, Q1 2024 report.