Blog

A customer data platform (CDP) unlocks and unifies your customer data to generate rich insights that drive engagement. Learn more about CDPs here.

Find out how Acquia CDP and Snowflake Secure Data Sharing provide fast, direct access to customer data at scale.

Explore the key components of data governance and how to create a secure customer data governance strategy for your organization.

Acquia partners with CDP Institute on a white paper about the aspects of machine learning to consider when purchasing a customer data platform.

Seated squarely behind the wheel, consumers are driving retailers to one destination: personalization.

Level up how you use customer data to achieve better marketing efficiency and returns.

The phase-out of invasive third-party cookies marks a big step towards an Open Web that values privacy.

The process of customer data platform selection can be tricky. That's why we've compiled this step-by-step guide for how to choose a CDP.

Explore the difference between CDP vs. DMP and find out which is the best solution for managing your customer data.