Acquia DAM Vs Brandfolder
Choosing the right digital asset management (DAM) system sets the foundation for your content operations. This page compares two top-rated platforms – Acquia DAM and Brandfolder.
Acquia DAM
A flexible DAM platform that enables brands to manage and distribute assets across teams, tools, and channels. A highly configurable metadata schema provides powerful, business-specific search and workflow capabilities. Acquia DAM is available standalone or as part of Acquia’s digital experience platform (DXP).
Acquia DAM is ranked #1 on G2 for Enterprise and named a Leader in The Forrester Wave™: Digital Asset Management For Customer Experience, Q1 2022 report.
Brandfolder
A simple DAM platform that enables brands to create a central asset repository. A folder and tagging system can work for smaller asset libraries but can lack the precision required for searching and larger libraries. Brandfolder is part of the Smartsheet family.
Brandfolder is ranked #1 on G2 for Small Business and named a Strong Performer in the The Forrester Wave™: Digital Asset Management For Customer Experience, Q1 2022 report.
|
Head to Head
|
Acquia DAM
|
Brandfolder
|
|---|---|---|
| Pricing | ||
|
Users |
Users fall into four levels of permissions and are quote-based. |
Users fall into four levels of permissions and are quote-based. |
|
Portals |
Unlimited Portals. Standard Portals are included in all plans. Brand and Video Portal types are add-ons. Channel Portals included with Entries add-on. |
Quote-based. |
|
Collections |
Unlimited collections to collaborate with your teams. |
Quote-Based. |
|
Custom Metadata Fields |
Unlimited and included with all plans. |
Quote-Based. |
|
API |
API included with all plans. Excluding Workgroup plan, unlimited API integrations and API calls. |
Quote-based. |
|
Analytics |
Included in all plans. |
Quote-based. |
|
Data transfer via CDN |
Unlimited. |
Quote-based. |
| Capabilities | ||
|
Library Services |
Acquia DAM uses a highly configurable metadata schema to support powerful search and management capabilities. It can support simple or complex needs. |
Brandfolder uses folders and tags. Folders and tags can work well if your organization doesn’t have unique content for various departments, brands, or products. Or if you don’t have dependencies based on the content type or use. |
|
AI |
Acquia DAM Content Intelligence uses Clarifai, a leading Computer Vision Platform. It supports auto-tagging, industry specific models, trainable artificial intelligence (AI), and visually similar search. Acquia DAM views current AI technology as a complement to other metadata automation tools. |
Brandfolder Brand Intelligence is their proprietary AI engine. It supports auto-tagging, trainable AI, and video scene detection. Brandfolder user reviews indicate the technology doesn’t live up to the marketing hype. |
|
Portals |
Acquia DAM Portals support brand, product catalog, video, and collaboration use cases. Portals support custom styling, sections, and rich text. Users add assets by selecting assets, collections, or dynamically by setting criteria that automatically pulls in assets. |
Brandfolder portals are designed for sharing brand guidelines and key brand assets. Portals support a custom styling, sections, rich text, and widgets for assets. |
|
Product Information Management |
Acquia DAM offers native product information management (PIM) capabilities and integrations with third-party PIM systems. |
Brandfolder offers one PIM integration. |
|
Implementation |
Get up and running in two weeks with Quick Start onboarding. Or use our Full Service Implementation for bigger projects and get started in three to four months. |
Implementation usually takes between two to four months. |
| Start a Guided Tour | ||
|
Acquia DAM
|
Brandfolder
|
|---|---|
| Pricing | |
|
Users |
Users fall into four levels of permissions and are quote-based. |
Users fall into four levels of permissions and are quote-based. |
|
Portals |
Unlimited Portals. Standard Portals are included in all plans. Brand and Video Portal types are add-ons. Channel Portals included with Entries add-on. |
Quote-based. |
|
Collections |
Unlimited collections to collaborate with your teams. |
Quote-Based. |
|
Custom Metadata Fields |
Unlimited and included with all plans. |
Quote-Based. |
|
API |
API included with all plans. Excluding Workgroup plan, unlimited API integrations and API calls. |
Quote-based. |
|
Analytics |
Included in all plans. |
Quote-based. |
|
Data transfer via CDN |
Unlimited. |
Quote-based. |
| Capabilities | |
|
Library Services |
Acquia DAM uses a highly configurable metadata schema to support powerful search and management capabilities. It can support simple or complex needs. |
Brandfolder uses folders and tags. Folders and tags can work well if your organization doesn’t have unique content for various departments, brands, or products. Or if you don’t have dependencies based on the content type or use. |
|
AI |
Acquia DAM Content Intelligence uses Clarifai, a leading Computer Vision Platform. It supports auto-tagging, industry specific models, trainable artificial intelligence (AI), and visually similar search. Acquia DAM views current AI technology as a complement to other metadata automation tools. |
Brandfolder Brand Intelligence is their proprietary AI engine. It supports auto-tagging, trainable AI, and video scene detection. Brandfolder user reviews indicate the technology doesn’t live up to the marketing hype. |
|
Portals |
Acquia DAM Portals support brand, product catalog, video, and collaboration use cases. Portals support custom styling, sections, and rich text. Users add assets by selecting assets, collections, or dynamically by setting criteria that automatically pulls in assets. |
Brandfolder portals are designed for sharing brand guidelines and key brand assets. Portals support a custom styling, sections, rich text, and widgets for assets. |
|
Product Information Management |
Acquia DAM offers native product information management (PIM) capabilities and integrations with third-party PIM systems. |
Brandfolder offers one PIM integration. |
|
Implementation |
Get up and running in two weeks with Quick Start onboarding. Or use our Full Service Implementation for bigger projects and get started in three to four months. |
Implementation usually takes between two to four months. |
| Start a Guided Tour | |
Request a Personalized Demo
Our team is excited to share how our software can help with your brand and content goals.