3 Key Trends Emerging in the Era of Digital CX
COVID-19 has radically reshaped the global economy and accelerated the pace of digital transformation. That means big changes for marketers as they work to create unforgettable customer experiences (CX). In this on-demand webinar, Lynne Capozzi, Chief Marketing Officer, Acquia, and Eric Fullerton, Lead Evangelist, Product Marketing Principal, Acquia, shed some light on this new era of CX.
The COVID-19 era by the Numbers:
- 74% of consumers report their digital experience with brands has changed
- 84% of consumers have used digital channels more in 2020
- 48% of organizations have created more content for customer engagement
For our e-book, we collected the views of 8,000 consumers and 800 marketers across Australia, France, Germany, Japan, Mexico, Singapore, the United Kingdom, and the United States. Register for the webinar to get an in-depth look at emerging industry trends and discover “3 Keys to Designing Resilient Digital Customer Experiences in Disruptive Times.”
You’ll discover:
- Trends in adoption, use, and ROI of marketing and CX technology like customer data platforms (CDP) and AI/machine learning
- Key considerations around marketing team makeup and available skill sets
- How personalization can help brands scale and still maximize resources
