Webinar
Bayer’s Prescription for an Engaging Customer Experience
Additional Info
When the COVID-19 pandemic made it hard for Bayer to connect with healthcare professionals (HCPs), they had to rethink the way they engaged. The result was a full-service digital platform that cuts through the clutter with content that’s engaging, valuable and relevant for Bayer’s audiences. With a 25% increase in monthly active users, Bayer created a better way to serve their customers.
Watch our webinar with Bayer and Wunderman Thompson to get the prescription for an award-winning customer experience. You’ll learn:
- How to establish a commercial & go-to-market strategy that places digital at the center
- How to create a content engagement strategy the drives meaningful interactions
- The key attributes to a successful content hub
- How to architect a scalable customer experience
Featured Speakers
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![Nick Shimmin](/sites/default/files/styles/speaker/public/media/image/2021-11/Nick%20Shimmin.jpg?h=fffd53c2&itok=rFK-Dq2w)
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![Daniel_Weick](/sites/default/files/styles/speaker/public/media/image/2021-11/Weick_Headshot%20-%20Copy.jpg?h=fa4be8ec&itok=ONTWcszh)
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![robert_krajewski](/sites/default/files/styles/speaker/public/media/image/2021-11/robert_krajewski.png?h=5f179894&itok=qfrnAnoz)
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![Tim Lehnen](/sites/default/files/styles/speaker/public/media/image/2021-02/Tim_Lehen_Headshot.jpeg?h=a7e6d17b&itok=9XHplaMZ)
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![Olga Bakashina](/sites/default/files/styles/speaker/public/media/image/2021-12/bakashina-olga_341%20short.jpg?h=528efbc4&itok=vSUdNnPF)