Breaking the Barrier: How Marketers Can Optimize Accessibility and Compliance

Meeting today’s accessibility standards and requirements is a challenge for many content creators and marketers. In fact, 80 percent of marketing leaders find it difficult to ensure that the content they produce is accessibility-compliant, according to Forrester’s report, Taming Chaos: Optimize Martech Stacks to Increase Effectiveness and ROI.

In response, marketing teams are accelerating their attempts to optimize their content workflows for accessibility while also managing to deliver personalized, cost efficient digital experiences.