Breaking the Rules of B2B Marketing: Overcoming Challenges with Strategic Marketing Automation

With heightened customer expectations, new channels and content forms on the rise, and ever-changing compliance restrictions to keep an eye on (farewell third-party cookies), B2B marketers are forced to adapt faster than ever.

While thousands of B2B organizations struggle to transform their CX in a fundamental, business-impacting way, plenty are able to develop long-term success by reaching new audiences and re-engaging existing ones, optimizing multi-channel conversions, and orchestrating sales funnel activities. So what does it take?

It all comes down to breaking down silos with the right MarTech.

Watch this on-demand session to learn how B2B marketers can create and sustain engagement with each and every customer by letting the tools work for them, not against them. You’ll learn:

• Biggest challenges in B2B marketing and how to solve them
• The role of MarTech in B2B Demand Generation and how to stay ahead of the innovation curve
• Ways to overcome “Ops” dependencies by automating every step in the process
• Examples of how the Acquia marketing team is using strategic marketing automation to transform their CX