Bring B2C Experiences to B2B Buyers: Level Up Your Customer Journey With Personalization

The pandemic has impacted how many types of companies do business in recent years, and B2B buying journeys are becoming more complex. To keep up, marketers should look to B2C customer journeys, which reach beyond prospect acquisition to deliver a hyper-tailored experience. This requires an individualized, 360-degree view of the B2B customer all too often thought of as a corporate buyer.

Experts from Acquia and TA Digital discussed the strategies that B2B marketers can adopt from their B2C colleagues. You’ll find out:

• Tips for executing a highly performant website to put your best digital foot forward
• Guidance on striking the right balance between the human and machine components of your buying experience
• How to personalize the buying journey for each individual customer