Data Democratization: Unlocking Data to Deliver Optimal Customer Experiences

Are your data silos empowering your content marketers to personalize and enhance CX, or are they bottlenecking their insights into customer behavior? Pulling the customer data you need shouldn’t be as painful as pulling teeth.

Today, every part of an organization from marketing to business analysts to customer support needs fast access to customer data to create effective content experiences. Making smarter, more valuable data-driven decisions starts with embracing data democratization.

Join experts from Acquia and Bounteous as they demonstrate how granting marketers access to the data they need will empower them to create better customer experiences at every touchpoint.

In this webinar, you'll learn:

• Why you need to democratize your data
• What happens when data is not democratized
• How different groups in your organization benefit from data democratization
• What you need to support data democratization across the organization