Digital Behavioural Design Principles: Evidence-based techniques to improve your customer experience
What's Covered?
Behavioural design introduces techniques that motivate and support people into making decisions that positively affect themselves or the people around them, and is becoming an increasingly important tool in forging long-term relationships with consumers who seek brands they can trust.
By guiding the design of customer interactions, the principles of behavioural science offer a simple, low-cost route to improved customer satisfaction and can build brand recognition as a customer-centric organisation.
What you will learn:
- What Behavioural Design is and why you should explore using it in your CX activities
- An introduction to the ethics to consider when using Behavioural Design techniques
- Key principles and techniques you can use as part of your Behavioural Design toolkit to positively impact the experiences you design
- Measuring the impact of Behavioural Design
About the Presenter:
Paul Taylor, Experience Design Director at Sitback Paul Taylor is a design leader with 19 years’ experience leading XD and innovation teams in Australia and the UK. He is passionate about helping companies transform through design and is always looking to unlock new value and make customers’ lives better. Paul is enthusiastic about building great design cultures and mentors a team of designers and researchers to achieve their full potential. He loves working at the intersection of design, business and technology and is highly motivated to create positive impact for customers, clients and society.
About Sitback:
Sitback are a Human-Centred Design and Development Agency based in Sydney. We specialise in Psychology-based User Experience Design, enterprise-scale Web Development and 24/7 Support & Optimisation. Put simply, we help organisations produce more compelling products and services for their current and prospective customers, resulting in exceptional experiences for everyone.
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