Google Analytics 4 is Here: Everything You Need to Know

For many years now, marketers have come to rely on Google Analytics to quickly provide visibility into what's going on across their website, and along the way, Google has made many updates to the reporting tool, each time offering greater insights in return for deeper hands-on knowledge of the tool.

However, the recent rollout of Google Analytics 4 (GA4) is much more than a standard update. It represents a complete paradigm shift in how data is collected, analysed, and used to guide business decisions. Meaning modern marketing teams need to adapt and grow if they are to keep up.

There’s no escaping this – the upcoming switch to GA4 will shake up every market. These new leaders will convert more, increase customer lifetime value, and improve their overall user experience - without having to ramp up spending. In order to help you prepare for this switch, we’ve teamed up with Sitback Solutions & In Marketing We Trust to deliver a webinar about all there is to know.

What you will learn in this insightful webinar:

• The key facts you need to know about GA4: what is it, when is it coming, what will change, and what do you need to do now?
• Our recommended 5-step migration approach
• Costs, timelines and user privacy
• The impact on Marketing functions
• The skills needed for success and what to do if this expertise is missing from your organisation
• How analytics can be used to optimise your website and your customer experience.