Harnessing Data to Deliver Personalized Customer Experiences

Consumers today expect relevant, meaningful, consistent experiences at each and every intersection with a brand. If a buyer purchases a product via an Instagram ad, they don’t want an email days later pushing the same item. They want smart communications, personalized content, speed, and an all-around reliable and cohesive brand experience.

The problem is this caliber of experience isn’t easy to deliver, often because marketers do not have a centralized data strategy which allows them to see a 360 view of the customer. What’s more, marketing technologies address different pieces of the omnichannel puzzle, so stringing solutions together to work as a cohesive, data-driven marketing technology (martech) stack is often a challenge.

Watch this on-demand session to learn:

• How to unify customer data to drive personalized experiences
• How to improve customer loyalty and retention with a single customer view
• How brands like JCrew, Godiva and MCM are setting the standard for digital journeys
• How to harness the power of a CDP to deliver personalized CX