How Content is Critical to a Winning Ecommerce Strategy
What's Covered?
- Winning ecommerce strategies for product discovery, driving traffic, and personalization
- How to organize different types of content to support omnichannel marketing and selling
- Ways to distribute product content to the right channels and audiences
E-commerce success hinges on making it fast and easy for shoppers to find what they're looking for. Shifting channels, evolving consumer expectations, and technologies like AI require teams to be more dynamic than ever. Every customer experience requires extensive planning, with content and technology working together behind the scenes to deliver personalized journeys that engage and convert.
Enter composable content: an approach that empowers marketers to create, manage, and distribute content across multiple platforms. By embracing this strategy, ecommerce businesses can personalize customer experiences, streamline product discovery, and boost conversions—all while saving time and resources.
Join Colton Hathaway, VP of Technology at Northern, and Nate Holmes, Senior Manager, Product Marketing at Acquia, for a webinar about embracing composable content and technologies to support winning e-commerce strategies.