How J.Crew Drives Measurable Marketing Performance Increases with Acquia CDP

Like many companies, J.Crew had worked with its marketing service provider (MSP) for many years. But over time, the solution that once fit the bill demonstrated obvious limitations.

Murky data and unnecessarily time-consuming data analysis processes prevented J.Crew from tailoring its marketing strategies to meet the needs of contemporary shoppers.

J.Crew needed to be able to quickly take action on customer insights — both in-store and online — but its previous MSP wasn’t able to deliver. This hindered J.Crew from being as agile as possible and impacted the company's ability to maximize their customers’ lifetime value across brands. 

Watch our on-demand webinar to learn how J.Crew drove measurable performance improvements for their marketing campaigns through standardizing with Acquia CDP. We covered how they:

• Improved data freshness 
• Enhanced data quality 
• Improved data accessibility
• Empowered data democratization