How to Optimize Your Drupal Site with Structured Content
With the advent of real-time marketing technologies and design methodologies like atomic design, web pages are no longer just “pages” – they are collections of modular, dynamic data that can be rearranged according to the context of the user.
![structured content](/sites/default/files/styles/legacy_inline_image/public/legacy/images/2018-03/recorded_webinar_how-optimize-your-drupal-site-structured-content_300x230_4.jpg?itok=Fmc5leFT)
To provide optimized user experiences, marketers and publishers need to enrich websites with additional structure (taxonomy and metadata). By adding metadata, content becomes machine-understandable, which leads to better interoperability, SEO, and accessibility.
Structured content is also one of the foundations of real-time personalization; By tagging and describing content with metadata, personalization engines like Acquia Lift can provide more relevant content to individual users.
In this webinar, we will discuss:
- How to further enrich your Drupal website with structure
- Taxonomy best practices for dynamic content and how to configure auto-tagging in your Drupal site
- How to leverage Microdata and the schema.org vocabulary to improve SEO through rich results
- How to improve the social shareability of your content through the use of Twitter Cards and OpenGraph tags
- Why Drupal 8 is the best CMS platform for managing structured content