It's 2024, Personalization Matters
What's Covered?
- How to use intent data to personalize content and engage customers before the competition
- The ins and outs of intent data and how an anonymous profile based on user behavior paints a vivid picture of what they want
- The importance of creating content that shows how well you understand your customers’ unique digital journeys and desires
Research from 6Sense shows that when a B2B buyer is ready to directly contact a vendor, they're 70% into the buying process. What's more is that 84% of sales go to the first company with which the buyer speaks.
Marketers who beat the competition to the punch unlock seriously good odds. But presenting first-time, anonymous visitors to your website with static content is a surefire way to lose valuable initial interactions.
This is where personalization shines and an industry-first solution from Acquia and 6Sense enters the chat. Now, Acquia and 6sense customers can use intent data to present compelling, personalized content even for unknown website visitors.
Latané Conant, Chief Revenue Officer at 6Sense, Jeff Calderone, founder and CEO at Elevated Third, and Jennifer Griffin Smith, Chief Market Officer at Acquia, join Judd Mercer, VP of Creative Strategy at Elevated Third, for a discussion on all things personalization.
And, in an era of growing options for buyers, how you tailor content to their immediate and future needs is pivotal to keeping your business top of mind.
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Featured Speakers
