Personalization for Higher Education Websites: Start Small and Think Big

The vast majority of today’s university websites still provide the same static experience to every visitor. Learn how personalized experiences can drive better experiences for users, and better outcomes for your institution.

The webinar will explore how to start thinking about planning for personalization and share ideas for immediate high-impact scenarios on university websites. We’ll explore:

• The myth of personalization in higher education
• How to approach segmenting and prioritizing the many higher education audiences
• The opportunities and challenges unique to higher education
• Gaining incremental wins and finding areas of “low hanging fruit”

About the Speaker:

Jeff Cram co-founded ISITE Design (Acquia's Partner) and serves as its Chief Strategy Officer. Jeff has significant experience consulting with higher education organizations on digital strategy, experience design and technology. He is an active member of the digital community, publishing the CMS Myth blog and organizing the Delight Conference annually.