Transforming Customer Data into Insights: The Marketer's Guide to CDPs

It's a brave new world for marketers. People are buying and engaging with brands across more digital channels than ever, and customer loyalty is up for grabs. In the wake of COVID-19, brands are searching for tools and strategies to increase agility, retain customers, and meet new digital expectations.

But, when it comes to understanding your customers, one solution stands out amongst the rest—the customer data platform (CDP). In this on-demand webinar, experts from Acquia and Wunderman Thompson discuss how marketers can pursue customer-centric, data-driven marketing with a CDP.

Watch now to learn:

• How organizations have adapted to changing customer behaviors by providing a customer-first experience
• The top benefits you can expect from using a CDP, including top-notch customer experience, regulatory compliance, and better business results
• How to build a long-term strategy for using a CDP—and how to get going quickly