Personalization is top of mind for many organizations – 67 percent of marketers are pursuing personalization today. And although personalization is critical to engaging audiences in an increasingly competitive digital landscape, it’s challenging for organizations to understand where exactly to start.
In the first portion of this webinar, SiriusDecisions will share its industry and market insight to highlight the value personalization can deliver to your business based on their years of expertise in the B2B space.
Next, you’ll hear about Acquia’s multi-step approach to enabling data-driven personalization at your organization, with a specific focus on customers who have just started down the path to personalization.
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Jonathan Tam, research director, account-based marketing strategies, SiriusDecisions
