GOL Airlines Selects Acquia to Deliver Engaging Digital Experiences
Brazil’s largest domestic airline chooses cloud and open source technology to easily scale its digital footprint
São Paulo — December 19, 2019 — GOL Airlines, Brazil’s largest domestic airline, has selected Acquia to improve digital experiences with Acquia Cloud and open source technology while enhancing its customer experience and channels. The move, which Acquia announced today, comes as part of GOL’s continued investment in market leading solutions, such as those being built by its technology innovation lab GOLlabs.
As the airline industry becomes more competitive and driving compelling differentiators is key to creating customer loyalty, engaging digital experiences can have a significant impact on an airline’s ability to compete effectively. GOL selected Acquia over competing solutions based on Acquia’s ability to support the company’s innovative strategy and future-ready solution. In doing so, GOL has placed a concise bet on cloud and open source to provide the flexibility, agility and increased time-to-market they need. Complementing the partnership, GOL is currently building a robust business intelligence (BI)/Analytics team, which will easily integrate with the Acquia Open Digital Experience Platform and services.
“As part of our innovation goals, we aim to make the GOL customer experience compelling and engaging. By creating an architecture that places Acquia at the heart of our content strategy, we’ll be able to dictate our own digital roadmap instead of being bound by proprietary licensing,” said Rogerio Quintela, Digital Channels, CRM & loyalty marketing manager for GOL. “Acquia’s solutions are easy to integrate with our existing and future systems, and its open source cloud approach guarantees integrations with our robust analytics and data platform. With Acquia, we are masters of our own digital maturity and investments—Acquia’s unparalleled scalability and security mean that we can continue to focus on innovation.”
“We’re excited to be partnering with GOL on its quest for continued innovation,” said Brenno Valerio, senior regional manager, Latin America at Acquia. “Like GOL, Acquia’s digital trajectory is to continue growing and innovating, especially in the Latin American market. This latest initiative with GOL is a validation of our commitment to our customers and our strategic plans for the Latin American market.”
GOL plans to use Drupal and Acquia’s cloud platform and services to improve its digital web channel; the airline will begin its transformation with its main site, voegol.com.br, taking advantage of Acquia Support with the expectation of increasing conversions and time on site. Future plans include expansion into personalization.
About Acquia
Acquia is the open digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community - giving our customers the freedom to build tomorrow on their terms. To learn more, visit acquia.com.
About GOL Linhas Aéreas
GOL Linhas Aéreas is the largest airline in Brazil, transporting more than 33 million customers per year. It’s also a leader in both leisure and corporate travel markets in the country. In 18 years of history, the airline has a key role in the democratization of the air transport in Brazil, becoming the largest low-cost airline in the industry with the best rate of Latin America. Currently, it offers 750 daily flights to 76 destinations - in Brazil, South America, the Caribbean and, and the United States - with a standardized fleet of 125 aircraft Boeing 737. The company maintains strategic alliances with Air France and KLM, besides offering to customers 14 codeshare and 77-plus interline agreements, bringing more convenience and ease in connections to anyplace served by these partnerships. Aiming at being the First for All, GOL has continuously invested in products, services, and customer service to deliver the best travel experience. #NovaGOL strengthens this concept, presenting a company that leads in different aspects - punctuality and comfort with the increased supply of seats and more room between seats; connectivity and entertainment, offering the most complete platform with Internet, movies, and complimentary live TV; the offering of VIP Lounges for domestic and international flights; the best loyalty program in the market - Smiles; and a customer service recognized and awarded by various organizations, such as Brazilian’s ANAC (the National Civil Aviation Agency of Brazil), consumer advocate website Reclame Aqui, and the Brazilian Forum of Relationship with the Customer. As for cargo transport and logistics, GOLLOG enables the acquisition, distribution, and delivery of parcels for various regions of the country and abroad. Internally, GOL relies on a team of 15,000 aviation professionals -- highly qualified employees who are always focused on safety, the airline's number one value. More information at www.voegol.com.br
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