Customer Data Management
Better data management and activation.
Use the power of personalization and predictive marketing to launch efficient, targeted campaigns.
![images of people on devices cropped by acquia droplets](/sites/default/files/styles/flex_header_desktop/public/media/image/2023-02/Customer%20Data%20Management%20Hero.png?h=c757a6a3&itok=zC-ND_Va)
50%
decrease in website bounce rate
![First Hawaiian Bank Logo](/sites/default/files/styles/wysiwyg_small_logo_desktop/public/media/image/2023-03/First%20Hawaiian%20Bank%20Logo_Small_Navy.png?itok=G_ZgFJDQ)
200%
increase in paid social click throughs
![Sun and Ski Logo](/sites/default/files/styles/wysiwyg_small_logo_desktop/public/media/image/2022-09/Sun%20and%20Ski%20Logo_Small_Navy.png?itok=PtONCUFP)
3X
return from personalized emails
![MCM Logo](/sites/default/files/styles/wysiwyg_small_logo_desktop/public/media/image/2023-03/MCM%20Logo_Small_Navy.png?itok=DMYULTgp)
![Acquia CDP Product screenshots arranged in an array of pink acquia droplets in a floral pattern](/sites/default/files/styles/text_with_floating_image_desktop/public/media/image/2023-03/Customer%20Data%20Management_CDP.png?h=7ffced86&itok=5l9jn0OU)
Democratize Your Data
Automated Audience Segmentation & Activation
Automatically segment your customers with AI. Our CDP uses detailed customer information and preferences to build personalized multi-touch campaigns designed to drive the highest conversion rates possible.
Related Resources
Unify
Consolidate online, offline, and behavioral data into a single customer view
Predict
Access hundreds of analytical insights to anticipate customer behavior
Orchestrate
Employ advanced segmentation and activation to power more effective campaigns
Acquia Named a Leader in Digital Experience by G2
![Winter 2024 G2 Review Badges](/sites/default/files/styles/wysiwyg_full_no_crop_/public/media/image/2024-01/G2_Small%20Component.png?itok=TUkC7upO)
![Personalization screenshots arranged in an array of pink acquia droplets in a floral pattern](/sites/default/files/styles/text_with_floating_image_desktop/public/media/image/2023-03/Customer%20Data%20Management_Personalization.png?h=779685ca&itok=8lWgpNL0)
Optimize Your Messaging
Deliver Meaningful Content
Design relevant experiences for everyone based on data pulled from 360° customer profiles. Display enticing content tailored to each audience member, every time.
Test
A/B test to identify the best content for the proper target audiences
Target
Use targeted campaigns to personalize your site’s content for specific visitor segments
Recommend
Suggest engaging content that appeals to unique audience interests
![pink line art of a robot with a computer chip brain](/sites/default/files/styles/feature_component_desktop/public/media/image/2023-03/Machine%20Learning%20Illustration.png?h=ba226ffe&itok=2acW6RRU)
Machine Learning Models in Action
Discover how artificial intelligence and machine learning are transforming digital marketing and how these emerging technologies can be a marketing team superpower.