Customer Data Management
Better data management and activation.
Use the power of personalization and predictive marketing to launch efficient, targeted campaigns.
50%
decrease in website bounce rate
200%
increase in paid social click throughs
3X
return from personalized emails
Democratize Your Data
Automated Audience Segmentation & Activation
Automatically segment your customers with AI. Our CDP uses detailed customer information and preferences to build personalized multi-touch campaigns designed to drive the highest conversion rates possible.
Related Resources
Unify
Consolidate online, offline, and behavioral data into a single customer view
Predict
Access hundreds of analytical insights to anticipate customer behavior
Orchestrate
Employ advanced segmentation and activation to power more effective campaigns
Acquia Named a Leader in Digital Experience by G2
Optimize Your Messaging
Deliver Meaningful Content
Design relevant experiences for everyone based on data pulled from 360° customer profiles. Display enticing content tailored to each audience member, every time.
Test
A/B test to identify the best content for the proper target audiences
Target
Use targeted campaigns to personalize your site’s content for specific visitor segments
Recommend
Suggest engaging content that appeals to unique audience interests
Machine Learning Models in Action
Discover how artificial intelligence and machine learning are transforming digital marketing and how these emerging technologies can be a marketing team superpower.