Acquia Campaign Studio has everything you need to improve efficiency without complicating campaign management.
Then, as your business scales, Acquia Campaign Factory allows the fast and seamless deployment, management and tracking of multiple Campaign Studio instances.
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Use Cases
Marketing Automation All Star
Simplify Campaign Management
Build audiences based on behavior and customize campaigns tailor-made for individuals and groups alike. Track leads throughout the entire lifecycle with an out-of-the-box points system or a customized scoring system that works for your business.
Customize Richer Campaign Strategies
Create and edit campaign pages from one place and edit campaigns directly in the platform to deliver personalized content at the segment or contact level.
Built to be API-first, connect your marketing automation tool with the rest of your marketing suite. It’s never been easier to optimize end-to-end omni-channel experiences for your customers.
Design each point in the customer journey and replicate the campaign for segments, or personalize for individuals. Use journey automation to be the actioning arm of diverse multichannel, multi-touch campaigns.
Clickable Demo
See For Yourself
See how Campaign Studio makes it easy manage all your contacts, identify MQLs and make it all easier for marketing and sales
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Cox Automotive Testimonial
Customer testimonial from Cox Automotive highlights how Acquia Campaign Studio and Campaign Factory power brand governance and customer data insights.
I [have been] using Acquia Campaign Studio [for the] last two years. It is an awesome solution to solve all marketing needs, and the setup was quite easy.
Easily build audiences based on behavior and customize campaigns tailor-made for individuals and groups alike.
Lead Scoring
Track leads throughout the entire lifecycle with an out of the box points system or a customized scoring system that works for your business.
Contact List Management
Easily upload, update and/or manage your contacts in one place. Leverage a single view of your customers across channels including interaction history, CRM, online, and offline data.
Campaign Customization
Visual Email Builder
Easy drag and drop design, WYSIWYG editor with no HTML required to go from design concept to creation
Landing Page Builder
Create and easily edit campaign pages all within one platform.
Dynamic Content
Condense email sends by assigning “instructions” to content, so that it automatically adjusts for each contact or segment.
Personalization
Gain relevance by editing your campaigns directly in the platform to deliver personalized experiences for each segment or contact.
Scale and Flexibility
Distributed Marketing
Multi-tenant hosting that allows a master framework to oversee downstream instances.
Golden Templating
Devise the ideal multi-channel campaign in the master framework and implement in every instance.
Integrations & APIs
With an API enabled platform, connecting your marketing automation tool with the rest of your marketing suite has never been easier to optimize end to end omnichannel experiences for your customers.
Customer Journey Design
Visual Journey Builder
Design each touch point in a customer’s journey and replicate the campaign for segments, or personalize for individuals.
If/Then Logic-powered Decisioning
Determine the next best action for each segment for every step along the way.
Multichannel Marketing Hub
Leverage journey automation to be the actioning arm of diverse multichannel, multitouch campaigns.
Customer Journey Data
Journey Optimization
Receive real time insights that enable you to market smarter and make adjustments on the fly.
Journey Analytics
Measure results to ensure your campaigns hit necessary metrics to manage marketing success.
Segment-specific Data
Analyze the results of various campaigns and tactics per unique, defined segments.
