![blue acquia droplet with a plus sign in the lower right corner and the words "add on" to the right of it](/sites/default/files/styles/wysiwyg_small_logo_desktop/public/media/image/2023-04/Add%20On%20Eyebrow.png?itok=zFyeSOXu)
Personalization
Unify data and content to deliver personalized experiences across multiple channels — built and optimized for Drupal.
![Screenshots from acuqia's personalization add on interface surrounded by blue acquia droplets](/sites/default/files/styles/flex_header_desktop/public/media/image/2023-04/Add%20On_Personalization_Hero_0.png?h=a6f82ae8&itok=ltC7Xn4-)
![blue acquia droplets with product screenshots coming out](/sites/default/files/styles/flex_header_desktop/public/media/image/2023-04/Add%20On_Personalization_Hero_Mobile.png?h=03155992&itok=Uo1iT_zD)
![blue acquia droplets with product screenshots coming out](/sites/default/files/styles/flex_header_desktop/public/media/image/2023-04/Add%20On_Personalization_Hero_Mobile.png?h=03155992&itok=Uo1iT_zD)
![Drupal CMS product logo on a navy and blue gradient background surrounded by plus signs](/sites/default/files/styles/video_with_text/public/video-thumbnails/2023-04/Drupal%20CMS%20Add%20On%20Video%20Thumbnail_0.jpg?h=9559511e&itok=MUBzfwtc)
An Intuitive Experience
With an easy-to-use, no-code interface, anyone can design compelling, individually optimized experiences that delight your customers.
Tailor Content to Your Audience
![Personalization interface screenshots paired with blue acquia droplets](/sites/default/files/styles/text_with_floating_image_desktop/public/media/image/2023-04/Personalization_Use%20Case%201_1_1.png?h=cd2a7045&itok=T3wTScrC)
Know Your Customer Base
- A/B test to identify best content for the right audiences
- Segment users into targeted groups from defined rules
- View a comprehensive, 360° customer profile
![Personalization interface screenshots paired with blue acquia droplets](/sites/default/files/styles/text_with_floating_image_desktop/public/media/image/2023-04/Personalization_Use%20Case%202_1_1.png?h=cd2a7045&itok=nXxULJBV)
Build Meaningful Content
- Automatically personalize content in the correct language
- Coordinate personalization efforts across channels
- Seamlessly adjust experiences for every individual, on the fly
![Personalization interface screenshots paired with blue acquia droplets](/sites/default/files/styles/text_with_floating_image_desktop/public/media/image/2023-04/Personalization_Use%20Case%203_1_1.png?h=cd2a7045&itok=5LXV8dk6)
Integrate With Drupal Cloud
- Empower business users with low-code site building in Acquia Site Studio
- Build and manage multisite experiences at scale with Acquia Site Factory
- Enable teams to find what they need with organized assets via Acquia DAM
![Personalization interface screenshots paired with blue acquia droplets](/sites/default/files/styles/text_with_floating_image_desktop/public/media/image/2023-04/Personalization_Use%20Case%204_1_1.png?h=936b56d8&itok=EDl-YfIi)
Show Your Users What They Want
- Targeted campaigns personalize your site’s content for specific visitor segments
- A/B testing allows you to test variations of your website
- Simple campaigns create dynamic personalized experiences based on criteria you set
![Personalization interface screenshots paired with blue acquia droplets](/sites/default/files/styles/text_with_floating_image_desktop/public/media/image/2023-04/Personalization_Use%20Case%205_1_1.png?h=936b56d8&itok=xt7oiSbI)
Understand Your Customers
Use machine learning to understand and predict customers’ next steps to deliver the right content for the buyer journey stage. Level up your segmentation strategy with advanced modeling to identify key customer segments.
Acquia Named a Leader in Digital Experience by G2
![Winter 2024 G2 Review Badges](/sites/default/files/styles/wysiwyg_full_no_crop_/public/media/image/2024-01/G2_Small%20Component.png?itok=TUkC7upO)
Endless Capabilities for Your Team
![copy icon](/sites/default/files/styles/content_grid_36px_width/public/media/image/2022-09/copy-1.png?h=8adca28b&itok=kbUfjKJH)
Multisite Deployment
Create compelling content, collect data, and optimize within a single interface for all your digital properties.
![Globe icon](/sites/default/files/styles/content_grid_36px_width/public/media/image/2022-09/Multilingual.png?h=2f293b25&itok=5CLIoMpn)
Multilingual Personalization
Automatically personalize content into the correct language so your visitors have a customized experience no matter where they are across the globe.
![Web Data Icon](/sites/default/files/styles/content_grid_36px_width/public/media/image/2022-09/SEO.png?h=2f293b25&itok=dUuuAQaL)
Unified Analytics
Powered by Acquia CDP's best of breed analytics engine, gain insights into KPIs, campaign performance, and customer segment analyses.
![user check icon](/sites/default/files/styles/content_grid_36px_width/public/media/image/2022-09/user-check%201.png?h=2f293b25&itok=RxPERbua)
Target and Test
Real-time, adaptive targeting refines segments while A/B testing keeps audiences engaged with content that resonates.
![Clock Icon](/sites/default/files/styles/content_grid_36px_width/public/media/image/2022-09/clock.png?h=2f293b25&itok=n1hwDB3u)
Real-time Analytics
A single place to view key metrics, personalization campaigns, web segments, popular web content, and more.
![droplet icon](/sites/default/files/styles/content_grid_36px_width/public/media/image/2022-09/Icon.png?h=2f293b25&itok=azLdvC2-)
Built for Drupal
Drupal integration results in richer data collection and simpler content creation for personalization.
Personalization in Action
![pink to navy gradient with acquia droplet line art](/sites/default/files/styles/content_grid/public/media/image/2022-09/Frame%20400986_1.png?h=77bd74cd&itok=b28Q-nJZ)
![teal to navy background with droplet icons](/sites/default/files/styles/content_grid/public/media/image/2022-09/Frame%20400987.png?h=77bd74cd&itok=laWII3Jm)
![blue to navy background with droplet icons](/sites/default/files/styles/content_grid/public/media/image/2022-09/Frame%20400988.png?h=77bd74cd&itok=l9-HEj6w)
Build Customer Trust
Be Transparent
You know your relationship is solid when your customers trust you. To do that, you need to be open and honest at every stage.
Respect Their Privacy
Place privacy at the center of all personalization efforts by breaking down data silos and ensuring your teams use the right data for the right purpose.
Get Customer Input
Learn more about your customers through zero-party data by creating opportunities for them to share their preferences and feel heard.
Personalize With Purpose
Meet and exceed customer expectations through their profiles, preferences, and history while giving each user control of their own data.
Additional Add Ons
Site Studio
Change how you build and update digital experiences with the only low-code tool for a DXP.
- Leverage reusable components to build digital experiences that boost conversions
- Build pages that support campaigns, events, and launches using drag-and-drop tools
- Keep your brand consistent by defining colors, fonts, and styles on the component level
![blue acquia droplet with product screenshots coming out of it](/sites/default/files/styles/feature_component_desktop/public/media/image/2023-04/Add%20on%20Graphic_Site%20Studio_1.png?h=7a71c232&itok=b4dBmxcQ)
Take a Deeper Dive
![navy to blue gradient with resource center icon](/sites/default/files/styles/content_grid/public/media/image/2022-09/Resource%20Center%20Background.jpg?h=8119341f&itok=lwpPXhdN)
![blue parallelograms](/sites/default/files/styles/content_grid/public/media/image/2022-09/Resource%20Background_Blue.jpg?h=0b636260&itok=xXbngqcx)
![pink parallelograms](/sites/default/files/styles/content_grid/public/media/image/2022-09/Resource%20Background_Pink.jpg?h=0b636260&itok=obNuffQU)
![image of a person on a computer masked by a droplet surrounded by orange and blue droplets](/sites/default/files/styles/wysiwyg_full_no_crop_/public/media/image/2023-04/Personalization%20Testimonial%20Graphic.png?itok=XvH5pTch)
![Blue quote marks](/sites/default/files/styles/wysiwyg_72px_width/public/media/image/2022-08/Quotes.png?h=d07e2d79&itok=guz1hIJ3)
Clickthrough rates skyrocketed from 3.8% to 14.1% with Personalization.
Manager in Product Management
Non-Profit Organization