Websites Benchmark Report
Austrian and Swiss Financial Websites Benchmark 2023
To determine their quality, performance, and accessibility, we analyzed the websites of top (D)ACH financial institutions.
Below are the top performers in digital accessibility, content quality assurance, response time, performance, and search engine optimization (SEO).
Top 5 Websites Overall
In the overall score category, we highlight the best Austria & Switzerland financial institutions' websites in terms of SEO, response time, performance, and accessibility.
We scanned a sample of 500 pages from the main publicly facing websites of top Austria & Switzerland banks websites using Acquia Optimize's Web Governance software during a two-week period in October 2023.
The champions with overall scores ranking in the top 5 for 2023 are listed below.
| Overall Ranking* | Bank Name |
|---|---|
| 1st | Credit Suisse |
| 2nd | Raiffeisen Switzerland |
| 3rd | EFG International |
| 4th | BCV - Banque Cantonale Vaudoise |
| 5th | Basler Kantonalbank |
Top 5 Websites for Web Accessibility
1 in 4 people in Europe live with some kind of disability*. Accessibility to digital resources is essential for many of them. Everyone should be able to access your website, regardless of age, level of digital competency, or disability. This is especially important for customers, employees, and new customers on a search.
We advise achieving an accessibility compliance score of at least 70% for organizations using the Acquia Optimize platform to demonstrate progress toward compliance.
The average accessibility score for the report was 71.49, just a bit above our recommended threshold.
The following five financial institutions' websites from Austria and Switzerland scored highest for digital accessibility in 2023.
*Source: consilium
| Ranking | Bank Name | Accessibility Compliance* |
|---|---|---|
| 1st | Julius Baer | 86.44% |
| 2nd | HYPO NOE | 84.34% |
| 3rd | Erste Group | 80.22% |
| 4th | UBS | 76.4% |
| 5th | Credit Suisse | 74.32% |
Top 5 Websites for Content Quality Assurance
Acquia Optimize’s Content Quality Assurance module looks for misspellings, broken links, broken images, and readability issues. By working on quality assurance, you can decrease bounce rates, increase conversions, and improve your SEO, helping future and current customers more easily find the information they need about their bank account or your services.
The benchmark average for quality assurance in this report was just 64.34.
Listed below are the top financial institutions from (D)ACH region that are showing outstanding work to maintain quality assurance standards for their content.
| Ranking | Bank Name | Content Quality Assurance* |
|---|---|---|
| 1st | Julius Baer | 100% |
| 2nd | HYPO NOE | 99.1% |
| 3rd | Oberbank | 98.8% |
| 4th | Zürcher Kantonalbank | 95.6% |
| 5th | UniCredit Bank Austria | 95.2% |
Top 5 Websites for SEO
Search engine rankings continue to be heavily influenced by on-page SEO. In addition to negatively affecting your rankings, you can also harm your visitors' experience by neglecting essential elements such as H1 tags, broken links, and excessive internal links.
The average SEO score was 85.37. Very high focus on SEO!
We praise the following financial institutions for taking leadership positions in the SEO category:
| Ranking | Bank Name | SEO Compliance* |
|---|---|---|
| 1st | HYPO NOE | 99.76% |
| 2nd | BAWAG Group | 95.08% |
| 3rd | St. Galler Kantonalbank | 89.33% |
| 4th | Erste Group | 88.83% |
| 5th | Luzerner Kantonalbank | 88.43% |
Top 5 Websites for Response Time
Ensuring a fast-loading website is essential for SEO, as it is a ranking factor utilized by Google, and enhances the user experience. With the help of Acquia Optimize's Heartbeat module, you can monitor your website's performance, ensuring a positive user experience and avoiding any potential visitor frustration.
The top financial institutions from the (D)ACH region's websites in this report had an average response time of 285.31 ms. Your score must be under 200 ms for you to be considered an excellent performer.
The following top five financial institutions can be proud of their exceptional response time results, however:
| Ranking | Bank Name | Average Response Time (ms)* |
|---|---|---|
| 1st | Credit Suisse | 82 ms |
| 2nd | Raiffeisen Switzerland | 103 ms |
| 3rd | Zürcher Kantonalbank | 119 ms |
| 4th | St. Galler Kantonalbank | 168 ms |
| 5th | BAWAG Group | 171 ms |
Top 5 Websites for Performance Score
Assessing the overall website performance score (ranging from 0 to 100) using Google LightHouse and Core Web Vitals offers a comprehensive understanding of how factors such as visitor location, network speed, and device impact your site's performance. It provides valuable insights into the overall performance of your website.
The average desktop performance rating for this benchmark report was just 52. At Acquia we suggest you aim for a score between 90 and 100. This report's scores show that lots of work must be done for most participants to improve their Desktop performance score.
Below is a list of the top five financial institutions' websites, based on their desktop performance score in this report.
| Ranking | Bank Name | Performance score (0-100) |
|---|---|---|
| 1st | Raiffeisen Switzerland | 86 |
| 2nd | St. Galler Kantonalbank | 86 |
| 3rd | Julius Baer | 83 |
| 4th | HYPO NOE | 77 |
| 5th | Oberbank | 71 |