Websites Benchmark Report
Finance Websites Benchmark Report 2024
Acquia analyzed the websites of 23 financial institutions in Australia and New Zealand to determine quality, performance, and accessibility. Below are the top performers in digital accessibility, content quality assurance, response time, performance, and SEO.
Top 5 Websites Overall
In the overall score category, we highlight the best financial institutions in Australia and New Zealand in terms of SEO, response time, performance, and accessibility.
We scanned a sample of 500 pages from the main publicly facing websites of 23 Top Financial Institutions in ANZ using Acquia Optimize’s Web Governance software during a two-week period in January 2024.
The champions with overall scores ranking in the top 5 for this report are listed below.
Overall Ranking | Bank Name |
|---|---|
1st | AMP Bank |
2nd | National Australia Bank |
3rd | Regional Bank Australia |
4th | Citibank Australia |
5th | HSBC Bank Australia |
Top 5 Websites for Web Accessibility
1 in 5 Australians* and 1 in 4 New Zealanders** have some kind of disability that they live with on a daily basis. Accessibility to digital resources is essential for many of them. Everyone should be able to access your website, regardless of age, level of digital competency, or disability. This is especially important for customers, employees, and new customers on a search.
We recommend organizations using the Acquia Optimize platform to aim for an accessibility compliance score of at least 70% to showcase ongoing progress toward compliance.
The average accessibility score for the report was 70.20%, aligning well with the threshold that we recommend to stay above. However, ten of the institutions in the report are below this score.
The following five financial institutions scored highest for digital accessibility in 2024.
Ranking | Bank Name | Accessibility Compliance* |
|---|---|---|
1st | Police Bank | 78.61% |
2nd | Up Bank | 75.53% |
3rd | RACQ | 74.92% |
4th | Bendigo and Adelaide Bank | 73.47% |
5th | Macquarie Group | 72.81% |
Top 5 Websites for Content Quality Assurance
Acquia Optimize’s Content Quality Assurance module looks for misspellings, broken links, broken images, and readability issues. By working on quality assurance, you can decrease bounce rates, increase conversions, and improve your SEO. This also helps future and current customers to find necessary information about your services more easily.
The benchmark average for quality assurance in this report was just 74.32%, whereas we see that the industry average is 93.52%.
Listed below are the top financial institutions from Australia and New Zealand that are doing outstanding work to maintain quality assurance standards for their content.
Ranking | Bank Name | Content Quality Assurance* |
|---|---|---|
1st | Bendigo and Adelaide Bank | 98.4% |
2nd | Qudos Bank | 98.2% |
3rd | Regional Bank Australia | 96.7% |
4th | Bankwest | 96.6% |
5th | Suncorp Group | 96% |
Top 5 Websites for SEO
On-page SEO remains a significant factor in search engine rankings. Neglecting key elements like H1 tags, broken links, and excessive internal links not only impacts rankings but also degrades the overall visitor experience.
The average SEO score in this benchmark was 83.56%.
We praise the following financial institutions for taking leading positions in the SEO category:
Ranking | Bank Name | SEO Compliance* |
|---|---|---|
1st | ME Bank | 94.61% |
2nd | St. George Bank | 91.35% |
3rd | Commonwealth Bank of Australia | 90.36% |
4th | Bankwest | 89.46% |
5th | HSBC Bank Australia | 89.32% |
Top 5 Websites for Response Time
Ensuring a fast-loading website is essential for SEO, as it is a ranking factor utilized by Google, and enhances the user experience. With the help of Acquia Optimize's Heartbeat module, you can monitor your website's performance, ensuring a positive user experience and avoiding any potential visitor frustration.
The websites in this report had an average response time of 1100.05 ms. Your score must be under 200 ms for you to be considered an excellent performer.
The following top five financial institutions scored exceptionally lower than the average:
Ranking | Bank Name | Average Response Time (ms)* |
|---|---|---|
1st | AMP Bank | 69 ms |
2nd | Citibank Australia | 207 ms |
3rd | Westpac | 259 ms |
4th | HSBC Bank Australia | 266 ms |
5th | Police Bank | 420 ms |
Top 5 Websites for Performance Score
Assessing the overall website performance score (ranging from 0 to 100) using Google LightHouse and Core Web Vitals offers a comprehensive understanding of how factors such as visitor location, network speed, and device impact your site's performance. This provides valuable insights into the overall performance of your website.
The average desktop performance rating for this benchmark report was just 41.30. At Acquia Optimize we suggest you aim for a score between 90 and 100.
Below is a list of the top five financial institution websites, based on their desktop performance score in this report.
Ranking | Bank Name | Performance score (0-100) |
|---|---|---|
1st | Suncorp Group | 67 |
2nd | Bendigo and Adelaide Bank | 64 |
3rd | Commonwealth Bank of Australia | 64 |
4th | St. George Bank | 55 |
5th | Macquarie Group | 54 |