Websites Benchmark Report
Pharmaceutical Websites Benchmark Report 2024
Acquia analyzed 47 European pharmaceutical websites to determine their quality, performance, and accessibility. This benchmark highlights top performers in digital accessibility, content quality assurance, response time, performance, and SEO.
Top 5 Websites Overall
In the overall score category, we highlight the best European pharmaceutical websites in terms of SEO, response time, performance, and accessibility. We scanned a sample of 500 pages from the main public-facing websites of 47 European pharmaceutical websites using Acquia Optimize’s Web Governance software during a two-week period in March 2024. The champions with overall scores ranking in the top five for this report are listed below.
Overall Ranking | Pharma Name |
|---|---|
1st | Recordati |
2nd | Orion Corporation |
3rd | Roche |
4th | Hikma Pharmaceuticals |
5th | Stada Arzneimittel |
Top 5 Websites for Web Accessibility
Accessible digital resources are essential for people of every ability, and everyone should be able to access your website regardless of age, level of digital competency, or disability. We advise achieving an accessibility compliance score of at least 70% for organizations using the Acquia Optimize platform. The average accessibility score for the report was 69.89%, slightly below our recommended threshold. The following five websites scored highest for digital accessibility in 2024.
Ranking | Pharma Website | Accessibility Compliance* |
|---|---|---|
1st | Boehringer Ingelheim | 82.58% |
2nd | Sanofi | 77.92% |
3rd | Eli Lilly and Company | 76.05% |
4th | argenx SE | 74.38% |
5th | Hikma Pharmaceuticals | 73.89% |
Top 5 Websites for Content Quality Assurance
Acquia Optimize’s Content Quality Assurance module looks for misspellings, broken links, broken images, and readability issues. By working on quality assurance, you can decrease bounce rates, increase conversions, and improve your SEO. The benchmark average for quality assurance in this report was 71.64%. Listed below are the top five pharmaceutical companies in Europe doing outstanding work to maintain quality assurance standards for their content.
Ranking | Pharma Website | Content Quality Assurance* |
|---|---|---|
1st | Recordati | 100% |
2nd | Menarini Group | 97.6% |
3rd | Xellia Pharmaceuticals | 97.4% |
4th | Grifols | 97.4% |
5th | CSL Limited | 97.4% |
Top 5 Websites for SEO
Search engine rankings continue to be heavily influenced by on-page SEO. In addition to negatively affecting your rankings, you can also harm user experience by neglecting essential SEO elements like H1 tags, broken links, excessive internal links, and more. The benchmark average for SEO was 82.53%. These are the top five companies in the SEO category.
Ranking | Pharma Website | SEO Compliance* |
|---|---|---|
1st | Johnson & Johnson | 93.91% |
2nd | Recordati | 92.40% |
3rd | Novo Nordisk | 92.24% |
4th | AstraZeneca | 91.25% |
5th | Roche | 90.51% |
Top 5 Websites for Response Time
Being a Google ranking factor and user experience must-have, ensuring a fast-loading website is essential. With the help of Acquia Optimize's Heartbeat module, you can monitor your website's performance, ensuring a positive user experience and avoiding any potential visitor frustration. The websites in this report had an average response time of 628 ms. Your score must be under 200 ms for you to be considered an excellent performer. The following five European pharmaceutical institutions have websites that work at exceptional speeds.
Ranking | Pharma Website | Avg Response time (ms)* |
|---|---|---|
1st | Almirall | 50 ms |
2nd | Roche | 69 ms |
3rd | Lundbeck | 111 ms |
4th | Novo Nordisk | 124 ms |
5th | Pfizer | 130 ms |
Top 5 Websites for Performance Score
Assessing the overall website performance score (ranging from 0 to 100) using Google LightHouse and Core Web Vitals offers a comprehensive understanding of how factors like visitor location, network speed, and device impact site performance. The average desktop performance rating for this benchmark report was 42.56. At Acquia, we suggest you aim for a score between 90 and 100. Below is a list of the top five European pharmaceutical websites based on their desktop performance score in this report.
Ranking | Pharma Website | Performance Score (0-100) |
|---|---|---|
1st | Indivior | 71 |
2nd | CSL Limited | 69 |
3rd | Orion Corporation | 59 |
4th | Boehringer Ingelheim | 59 |
5th | Takeda Pharmaceutical Company Ltd | 58 |