bouncerate reduction
increase in average time on site
increase in pageviews
The Client
Amdocs is a multinational corporation specializing in software and services for communications, media and financial services providers.
The Situation
While the previous Amdocs site was still attractive, unfortunately, it was also fundamentally broken.
The Challenge
The previous Amdocs website was unnecessarily busy and complex in navigation — it was difficult for users to understand the products and services available. Amdocs wanted to help business leaders understand the real benefits of partnering with the organization.
The Solution
Working with technology partner Wunderman Thompson, the teams first set a North Star that would allow them to reinvent the connected world continuously. Then the teams created a design system that allowed Amdocs to shine, delivering a dynamic, cutting-edge experience that showcased their directional thinking. Using Acquia Site Studio, the lean team was able to develop a best-in-class digital experience with a strong focus on component-based reusable content for pages across their Drupal site.
The Results
After an initial discovery and definition period, Wunderman Thompson delivered the new Amdocs site in only four development sprints — a mere eight weeks. Additionally, the new site garnered impressive metrics:
- 8% bounce rate reduction across the site
- 70% increase in average time on homepage
- 11.2% average increase in time on site
- 119% increase in use of site search
- 5% increase in page views
- 5,000+ pages of old content deleted