Live! Casinos Hotel & Resorts

The Client

Live! Casinos & Hotels is an expanding multi-venue hospitality, entertainment, and gaming organization. Live! began in 1999 with The Cordish Companies' branded entertainment districts, which set a new standard for design and best-in-class customer experiences. Welcoming over 50 million visitors per year, these developments are among the highest profile dining, entertainment, gaming, hotel, and sports-anchored destinations in the U.S.

The Situation

Each month, Live!’s in-house teams and agency partners produce hundreds of creative assets to support the unique blend of excitement, customer service, and best-in-class design and amenities at Live! Casinos and Hotels. Live! Casinos & Hotels wanted to develop the Live! Content Hub to support three primary goals: 

• Ensure brand consistency across multiple properties and touchpoints
• Maximize the value of creative assets through reuse at scale
• Reduce liability through asset governance

The Challenge

The Live! Casinos & Hotels team faced two significant headwinds when implementing its content hub.  

The company was targeting multiple departments for the hub implementation, but every team was structured and operated differently from the others. To further complicate implementation, the organization was in the early stages of adopting Monday.com as a workflow tool. 

Additionally, one of the key focuses of the hub implementation was asset usage rights and governance. Unfortunately, however, the organization had scant historical data on usage rights, nor any protocols for gathering or recording the information or parameters to “approve” assets for use.

The disparate baseline workflows and lack of historical governance meant there was no single process the team could tap into as they adapted procedures to support the new content hub. The team knew they needed to develop a new interim process flexible enough to fit into various teams’ workflows while creating the foundation to pivot once the company more broadly implemented Monday.com.

The Solution

The team used the Spotlight Search and Path Notification functions of Acquia DAM in a unique way to support a flexible new asset approval process. Now, designated property and departmental approvers can choose their preferred method to access assets pending their approval — and the hub system administrators will be able to flexibly change the notification path once Monday.com is fully implemented.

Once an asset uploader chooses the appropriate Upload Profile for their department and adds metadata, its security settings automatically route the new asset(s) into a specific “for review” asset group based on the asset type and property metadata. These “for review” asset groups are protected from view by general users – a key governance layer.

Next, the Path notification emails a designated approver based on an asset’s department and property — for example, advertising assets within Philadelphia have a particular approver, whereas assets from Pittsburgh have a different approver. Within the notification email is an embedded deep link to a Spotlight Search. The team has created unique spotlight searches for each department and property to organize assets for approval. The spotlight searches also ensure users without privileges cannot view these assets before an approver has reviewed them. 

The asset approver can click the link within the Path notification email to navigate to assets requiring their approval, or they can find assets pending their review on the hub dashboard in the Spotlight Search section. Once the approver reviews and approves their location’s assets, they change the assigned Asset Group, moving the asset out of the Spotlight Search. The asset is now publicly available in the hub; the approver has accomplished their objective relatively easily, and the hub has achieved yet another vital layer of governance.

The Results

Since launching the new content hub, teams across multiple properties and departments are now storing and sharing creative assets from a single central repository. Early user feedback has been overwhelmingly positive: “This is really straightforward!”; “I like how intuitive this is”; “It’s really easy to find my way to the assets I need to look at.” 

One month post-launch, the content hub has 85 users and stores 4,200 assets.