Ocean Network Express

The Client

Ocean Network Express (ONE) is a global container shipping company that is headquartered in Tokyo and Singapore and offers an extensive liner network service covering over 100 countries. It was formed in 2016 as a joint venture of the Japanese shipping companies Nippon Yusen Kaisha, Mitsui O.S.K. Lines, and K Line, inheriting the container shipping operations of its parent companies.

The Situation

ONE was required to launch a brand new global corporate website to enable container booking, and roll out and manage 30 new local websites for each subsidiary by Feb 2018 in advance of the start of operations across six continents in April 2018. The shipping industry is a highly competitive market with huge global competitors. The universally recognizable name ONE and bright pink branding were designed to express the new company as one providing innovative and flexible service for competitive differentiation.

The Challenge

From day one, as a new global joint venture, ONE had to meet global enterprise standards for a unified brand experience, management, security and compliance and infrastructure efficiency.  Providing a modern customer experience including personalization and allowing the potential for future innovation were requirements as well. Managing cost and resource efficiency was critical to keep the new organization lean and efficient. Another challenge was to nurture the digital mindset and culture within the new organization, given that the new company was a collaboration between three established more traditional shipping companies. 

The Solution

The Acquia Cloud Platform was chosen for its cutting edge technologies and proven track record with global enterprises. Acquia Site Factory assured a quick development process, standard yet customizable features assured agility and flexibility in responding to requests during the process. Reusability of features enabled easy scale to multiple sites for global expansion. The central global site is the hub for the enterprise, all local sites provide touch points for each local country and region that have different business standards and compliance regulations. In addition to a compelling customer experience, the Drupal platform integrates with e-commerce and CRM tools to support functions such as scheduling, booking, bill of lading issuance, shipment tracking and inbound processing. 

The Results

All UI/UX design, platform configurations, development and testing were completed in five months and the site went live in February 2018 making it possible to accept initial bookings two months ahead of the operation’s start date. The Acquia Cloud Platform and technologies made it possible to meet global and local criteria, and the joint venture was able to quickly show its presence in local markets. A single code base enables all sites to be managed under the same code environment. Running on the Acquia Cloud Platform unified infrastructure enables efficient resource management and ONE confidently has full governance of the managed websites.