A Fresh Approach to Digital Experience Optimization
What's Covered?
- Common challenges that hinder achieving maximum return on digital marketing spend
- Four pillars of digital experience optimization that drive ROI
- The importance of a strategic content solution that enables teams to view SEO, A/B testing, and accessibility strategies
- How Acquia’s DXO solution impacts the content marketing campaign lifecycle
Modern marketing is more demanding than ever. With growing expectations, limited or shrinking budgets, and digital marketing costs and competition on the rise, there’s even more pressure to meet your business goals and achieve maximum return on your spend.
Two primary budget-eaters are content creation and getting eyes in front of that content across digital channels. All while balancing SEO strategy to ensure website ranking in relevant search engine results and keeping your digital experiences accessible for diverse audiences. If that’s not enough, the pressure to constantly test and experiment to stay relevant is stressful.
Organizations typically address these requirements with multiple tools managed by different, often unaligned teams. What’s the solution?
Introducing digital experience optimization (DXO), a holistic approach to SEO, accessibility, testing, and measurement to optimize your content and digital marketing to achieve maximum results and return.
Download the e-book to learn more about how a digital experience optimization solution helps organizations take a holistic approach to yield desired results.