Taming Chaos: Optimize Martech Stacks To Increase Effectiveness And ROI
What's Covered?
- Why 87% of leaders agree that a streamlined martech stack is key to unlocking higher ROI.
- Effective tools and strategies for crafting relevant, accessible, and high-performing content to drive growth.
- The transformative impact of generative AI on content management and personalization.
As the martech landscape expands, many organizations find themselves managing an overwhelming array of tools that complicate workflows, hinder alignment, and drive up costs. In fact, 90% of marketing leaders report that martech stack growth has increased complexity, making it harder to deliver impactful digital experiences. The solution? Streamlining and optimizing your stack to focus on what truly matters: creating relevant, accessible, and effective content that drives measurable ROI.
In this exclusive Forrester Consulting study commissioned by Acquia, uncover strategies for overcoming the challenges caused by martech sprawl, aligning technology with business goals, and embracing innovations like generative AI. Discover how simplifying your tools can enhance productivity, improve collaboration, and maximize the value of your marketing investments — all while delivering better experiences for your customers.