Acquia Customer Experience Trends Report (2022)
What's Covered?
- Pivoting customer experience strategies to adapt to industry fluctuations
- Responsibly handling first-party data in the face of growing privacy concerns
- Balancing software needs with human touch to deliver relevant customer experiences that scale
Create Digital Customer Experiences That Are Never Static
We're on the tail end of the COVID-19 pandemic, but global enterprises are still feeling day-to-day turbulence that impacts business. Customers want access to seamless digital experiences from more touch points than ever, and organizations are striving to meet customer demands while keeping customer data secure - all while remaining profitable.
The only unfailing constant is that people expect excellent customer experiences in every digital experience wherever they interact with your brand. This report unpacks a powerful CX trifecta: first-party data strategy, content, and composable technology.
Starting by using customer data responsibly, we explore the crucial balance between the content that organizations deliver and the technologies that put digital content in front of customers - wherever they want it.
For our new e-book "Create Engaging Digital Customer Experiences. Launch Faster." we worked with Vanson Bourne to collect the views of 2,000 consumers and 200 marketers in the United States and United Kingdom on the importance of creating engaging customer experiences.