2021 Acquia CX Report - Australia Edition
What's Covered?
- Key Australia trends in adoption of marketing and customer experience (CX) technology
- How organizations are pivoting their CX strategy amid pandemic-related disruptions and heightened privacy demands
- How the use of first-party customer data can help marketers bridge the trust gap with consumers
No one fully understands the long-term effect COVID-19 will have on societies or regional economies. But the impact it’s having on brands is becoming clearer by the day. Customer loyalty to brands is low – and the cost of acquiring new customers is high. Marketers need to focus on creating and sustaining engagement with each and every customer.
In our new report, “Deliver a Modern Digital CX: A Guide for Marketing Innovators,” we worked with Vanson Bourne to collect the views of 8,000 consumers and 800 marketers across Australia, Brazil, France, Germany, Japan, Singapore, the United Kingdom and the United States.
Customer behaviors have shifted during the crisis and may not revert to pre-pandemic norms. The survey explores shifts in marketing and consumer expectations about CX and privacy. Download this Research Report to learn how marketers can transform their CX in fundamental, business-impacting ways.