Burn Bootcamp

Women-focused fitness brand Burn Bootcamp used Acquia DAM to exercise greater control over both the corporate and franchise brand aesthetics. Local franchises have different vibes, but proper governance in a DAM system allows the corporate brand to have overarching brand controls in place while still allowing frachises to customize their own unique looks. This gives Burn Bootcamp the freedom to wear different digital outfits that serve a common purpose.