The Rugby Football Union (RFU)

Modern relevance means creating engaging content across audiences and channels. Hard to do when the channels and audiences span an entire country. The Rugby Football Union (RFU) approached their digital transformation by using Acquia DAM and Acquia CMS to bring consistency across their organization. At the highest level, it powers and organizes England Rugby’s national digital presence. They’ve gathered 17,000 assets for over 1,800 rugby clubs across England into a single source of truth for imagery and documentation all in the name of England’s rugby community.