Event Highlights | Engage New York City 2024

A MARS Campaign Story on Digital Experience for the Win

Discover how Acquia helped MARS quickly launch a digital experience for Snickers. ​The scale of the project targeted a global audience in 43 countries in multiple languages all while being GDPR compliant. ​With a focus on scalability, compliance, and efficiency, the project successfully handled thousands of visitors and gathered first-party data specific to each market. Learn more about how MARS leverages Acquia technology to drive impactful marketing initiatives.

Speakers
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Tom Bianchi Headshot
Tom Bianchi
Senior Vice President, Product and Solutions Marketing
Acquia
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Rachel Kennedy, Digital Experiences Platforms Lead, MARS
Rachel Kennedy
Digital Experiences Platforms Lead
MARS
Resources