No Customer Left Behind: Digital Strategies to Increase Your Marketing ROI

In the U.S. alone, brands lose some $6.9 billion per year to competitors who prioritize accessibility. It’s not just about compliance; accessibility is a stimulus for creating more engaging and productive digital experiences for all users. Acquia’s Chief Market Officer, Jennifer Griffin Smith, keys in on this and presents strategies to grow your customer base, improve customer satisfaction and brand loyalty, and increase revenue.