E-Book
Marketing Automation: The Fastest Path to Revenue
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Three-quarters of companies are using marketing automation tools. When used correctly, marketing automation tools lead to a better customer experience, higher revenue and longer lifetime value. So why do 25% of companies still hold out? In this e-book, we share and counter some of those considerations, as well as discuss:
- Why companies can't start with a single tool and build out
- The benefits of marketing automation
- Acquia's open marketing automation platform